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Retail and the nbn® access network

Choice in how customers reach you.

As a retailer, you’ll be looking to every possible channel to help maximise brand equity and sales opportunities. But it’s not just online where a service over the nbn™ broadband access network can help play a part – creating amazing experiences in store is also easy when your toolkit includes a fast, reliable network and the resources of the cloud.*

Embrace omni-channel retail

When you're connecting your retail outlets to an nbn™ powered plan, it’s easy to reach out to in-store customers through Wi-Fi applications that bring their offline and online shopping behaviour together. Wayfinding and other applications can be used to put great discounts and offers directly in customers' hands when they’re closest to the point of purchase.

Create incredible in-store experiences

As a digital retailer, you can use the speed of the nbn™ access network to help create engaging online moments that will allow your shoppers to interact with your brand in new and surprising ways.*

Rethink the supply chain

By connecting suppliers, warehouses, stores and customers, there are great opportunities to streamline the journey from A to B to C to D – creating operational efficiencies and impressing customers with your speed and responsiveness.*

What the nbn™ access network can do for retail

Your phone and internet services can have an impact on your shoppers' customer experience. So it’s a smart move to look at an nbn™ powered plan based on nbn’s wholesale Traffic Class 2 (TC2) product - this will then provide your service provider with access to a committed information rate.* You’ll also need to think seriously about the service level your service provider has in place with nbn, and consider an enhanced service level to help ensure that any issues that arise within nbn’s control can be dealt with before your customers head elsewhere.

* Your experience, including the speeds actually achieved over the nbn™ broadband access network, depends on the technology over which services are delivered to your premises and some factors outside our control (like your equipment quality, software, signal quality, broadband plans and how your provider designs its network). nbn is a provider of wholesale speeds to phone and internet providers. nbn™ wholesale speed tiers available to your internet provider vary depending on the access technology in your area.