Jeff Smith is a Customer Optimisation Partner at NBN Co, and a proud Jawun Secondee.

Grounded, naturally curious, innovative, customer obsessed, results driven executive leader with a 25-year record in shifting business performance, by designing the right strategy, backing it up with a well thought out plan and following through with bold execution.

Put Jeff into a coffee shop, and he’ll watch the world go by – evaluating and absorbing the complex, simple and spontaneous interactions of people, process and systems. Captivated by those ‘real’ moments of interaction, while always wondering how that interaction could be even better.

Put Jeff into a business, and he’ll use this skill to pioneer the new; exploring and evaluating different structures, systems and processes to prototype, test, assess and iterate to generate commercial and customer impact.

An energetic Intrapreneur, Jeff has built an executive career on adventure and flexibility, thinking openly to deliver end-to-end initiatives that achieve tangible change. What has been core to his success is the ability to effectively understand the interconnection between the people and the customers of an organisation – prioritising human capital, and empowering people to sustainably lift business performance by looking at problems differently and trying new solutions.